Customer Planning Program

A two-day workshop designed to help business development teams sell to, grow and protect your corporation’s largest and most important accounts. Large enterprise, multi-national accounts are extremely complex and bring a new challenge to sales teams. Acquisition, mergers and increased competition make your largest accounts prime prospects for your competition. This highly interactive workshop, teaches people how to penetrate, protect and increase their share of addressable business in the accounts you cannot afford to lose.

 
  Who should attend?
  Sales Vice Presidents
  Sales Directors and Senior Managers
  Sales Managers and Team Managers
  Business Development Managers
  Sales and Account Executives
  Sales Team Support People
 
 

 

Attendee Fee: US $1500.00

 

 

Topics covered include:
Customer Intelligence
Business Strategies and Tactics
Business Drivers and Change
Critical Events and Opportunities
Account Partners and Competitors
Senior Executive and Impact on DMP
Business Unit Definition and Potential
Competitor Identification and Share
Opportunity Mining and Penetration
Opportunity Identification
Opportunity Pursuit Assignment
Account Plan and Strategy Development
Business Value Strategy Development
Value Proposition and Differentiation
Team Selling and Objective Setting
Executive Relationship Responsibility
Team Collaboration and Follow-Up