Executive Selling Skills (ESS) Program

A two-day interactive workshop designed to improve interaction and effectiveness with senior level officers and executives. ESS will help your teams differentiate themselves from their competition by effectively communicating the unique value they bring to each customer’s situation. Actual meetings are brought to life during video taped workshops. Each meeting is a simulation of an actual call that the person will make on a key executive immediately following the program. The video tapes are used as a problem solving and coaching tools that will "fine-tune" the effectiveness of each member of your team.

 
  Who should attend?
  Senior Executives
  VP Business Development
  Business Development Managers
  Capture Managers
  Sales Team Support People
 
 

 

Attendee Fee: US $1,200.00

 

 

Topics covered include:
Pre-Call Intelligence
Getting the Appointment
Sales Call/Meeting Preparation
Value Proposition Development
Agenda Development
Need Identification Questions
Quantifying the Need-to-Buy
Problem to Solution Verification
Creating Value and Differentiation
Executive-Level Presentations
Communication Structures
Active Listening Techniques
Executive-Level Financial Language
Current-Value Target Value Selling
Overcoming Resistance
Gaining Commitment
Follow-up and Action Items