Al Hoffman, Founder and CEO
ahoffman@salesforcesystems.com

Over the last 25 years, Al Hoffman, Founder and CEO, has mentored and coached over 100,000 business development people to new levels of professional achievement. His Eagle™ Business Development Process Methodology is based on the battle planning and execution skills he learned as a United States Marine. Al enjoys a large following among senior executives many of whom attended Al’s early classes when they were beginning their sales careers. Al continues to be the creative force behind Sales Force Systems’ training and skills development programs. He is also the chief architect of the process provided in the e-tools solution suite. It is Al's unique understanding of the business development and capture management process and his passion for developing the skill sets of BD professionals that differentiate SFS from the competition.

Mike Ehrensberger, President and COO
mikee@salesforcesystems.com

Mike Ehrensberger is responsible for the day-to-day operation of SFS's software business and development of large accounts. Mike has extensive experience in senior sales management positions. His strength is his understanding of how to take a company to the “next level of business development effectivenss." Mike founded Leveraged Solutions in 1996, a Business Intelligence software and consulting company which he built and subsequently sold. Prior to that, he was Vice President of the Public Sector at NCR. His association with NCR was the result of NCR’s acquisition of Teradata. As a 10 year Teradata executive, Mike built the sales and support organization east of the Mississippi, established the retail vertical industry group and was instrumental in producing the results that led to a successful IPO and subsequent sale to NCR. Prior to Teradata, Mike was the Managing Director for Asia Pacific and Director of Manufacturing Software at Cincom Systems, a Cincinnati based proprietary software company.

Larry Theuring, Vice President – Product Development
ltheuring@salesforcesystems.com

Larry Theuring is responsible for the development of all SFS software and e-tools. Larry has 28 years of software development experience including development work at IBM, Minolta, Tominy and Cincom Systems. His most recent responsibility was Manager of Consulting Services for iC CRM Solutions at Cincom Systems. Prior to Cincom, Larry was Manager of Software Development and Director of Client Services at Tominy. He brings extensive database design skills, client/server architecture skills, and management talent to SFS.

Richard Ward, General Manager– Europe
rward@salesforcesystems.com

Richard Ward has 25 years of business development experience for major accounts in the European market. During his career with British Telecom he managed teams which were responsible for BT's global accounts. At Perot Systems Richard was responsible for sustained revenue growth with UBS - Perot's largest account. In addition, Richard established strategic European relationships with key collaborative partners.

Bruce Bennett, Executive Vice President– eLearning Group
bbennett@salesforcesystems.com

With more than twenty years of technology and entrepreneurial business development experience, Bruce Bennett has successfully guided several innovative technology companies from venture funded startups though acquisition.  Most recently he was CEO of GoSolutions, a Unified Messaging software company, selling their communications software to companies like Citigroup and Primerica.  Prior to that, he founded Mediacentric Group, an Internet technology consulting company. Their customers included AT&T, Ford, Lucent, 3M, PeopleSoft, Perot Systems, AMS and Seagate.  His first company, Image Technologies, was purchased by KKR owned printing giant World Color Press (now Quebecor World NYSE; TSX: IQW), forming the base for the printing giant's Digital Services Division, which Bennett ran as President for three years.  Their customers included Ford, National Geographic, Spiegel and Victoria Secrets. partners.

Leslie Blahnik , Director of eLearning
lblahnik@salesforcesystems.com

Leslie Blahnik brings over a decade of interactive learning development experience to Sales Force Systems. Leslie has been instrumental in guiding the marketing and training communications for Web, print, and multimedia for pharmaceutical, financial, and media corporations, including GlaxoSmithKline, Nielsen Media Research, and Raymond James Financial. She brings a unique perspective and extensive insight into the requisites of adult learning to the organization.

David Gordon

David Gordon is an IT industry veteran of the Australian marketplace. David followed an IT development career with companies such as AML&F, LNC Industries, CSA (now CSC) and Capita Financial Group into marketing and business development of major accounts including Bakst International, Geddes Parker, ICS, Cedar Hill and Divstrat. David has also worked extensively in Asia and been responsible for joint ventures and driving business revenues. David brings a wealth of knowledge to the SFSI team.

Rick Hoffman, Partner – Military Programs and Contracts

Rick Hoffman joined Sales Force Systems after serving 28 years in the United States Navy. Rick retired with the rank of Captain. During his career he commanded two ships and served in a number of operational and acquisition positions. Rick brings detailed knowledge of the Navy and Defense acquisition processes to his clients. He has participated in strategic acquisition planning with teams from Raytheon, American Systems Corp and EDO.